PUMA Palermo touches down in Sicily
The PUMA Palermo travels home to the Sicilian capital for the new season.
The Palermo arrives in soft new colour schemes, faithfully rendered in a timeless low-top profile, featuring a signature Palermo tag on the upper, a T-toe construction, and a classic gum outsole.
This new chapter in the Forever. Palermo. campaign captures the aliveness and sweet life of Palermo through its landmarks, markets, and streets, as two new colourways take the spotlight, arriving in “Grape Mist” and “Alpine Snow” editions.
The Palermo was originally part of a series of sneakers created by PUMA to pay homage to some of Europe’s most famous capitals, including London and Oslo. The Palermo was adopted by football casuals to become a staple of terrace subculture.
Following the re-introduction of the Palermo in its original colourway, this latest campaign arrives as a follow-up to the Jack Grealish and Dua Lipa-led Forever. Palermo. campaign from 2023, which depicted the football heritage of the shoe through a modern lens.
The latest PUMA Palermo pack is available from 14 March, from PUMA.com, PUMA Retail stores, Sportscene, Archive, Superbalist, Shesha and Al Capone. Price R1799.
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