“Welcome To The Amazing Mostro Show,” Presented by PUMA

PUMA presented “Welcome To The Amazing Mostro Show”, a convention-defying experience to kick off New York Fashion Week. Presented at New York’s historic Park Avenue Armory, PUMA transformed the space through light, projection, experiential elements, and musical performance by Eartheater to celebrate the return of the convention-defying low profile Mostro sneaker.

Originally launched in 1999, ‘Mostro’ comes from the Italian word ‘monster’. Pulled from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. Styled by Alastair McKimm alongside PUMA Global Creative Director Heiko Desens, PUMA showed a selection of custom and commercial pieces from their upcoming AW24 collections that complement the star of the show, the Mostro. Groundbreaking when it first launched, and a work of art today, the Mostro highlights PUMA’s brand position at the intersection of sport and fashion.