“Platinum Violet” Hits Nike’s New Air Max Flyknit Venture

Nike’s Air Max line began over 35 years ago with the Air Max 1 and remains as relevant as ever with new silhouettes introduced each year. The brand’s signature Air units continue to excite sneakerheads as they back everything from the Air Jordan 1 to newer models like the Air Max Scorpion. Each year, Air Max Day — taking place annually on March 26 — brings forth a new Air Max silhouette. For 2024, it is said to be the Air Max DN taking center stage. However, there’s another Air Max to look forward to this year — the Air Max Flyknit Venture.

Previewed at the end of 2023, the Air Max Flyknit Venture expands the line with a new trail-ready build. Its upper utilizes a layered Flyknit construction that utilizes purple and gray throughout this “Platinum Violet” colorway while a neon green accents the laces. Looking to the sizable sole unit, its bottommost layer appears in black with white speckles as brown occupies a majority of the midsole before transitioning to gray for the mudguard.