Chery sets sales record in South Africa and globally

Chery continues to win the hearts of customers across the world, and it is setting new sales records while doing so.

This week the verified global sales statistics for Chery and other vehicle brands were published, which show that Chery continues to outperform the market, both at home and abroad.

According to these statistics, Chery sold 1.23 million new models in 2022. Of these, more than 450 000 units were exported from China, making Chery the country’s most prolific vehicle exporter and giving it a growth rate in international sales of 67.7%.

In China, Chery ranked second overall with domestic sales growth of 28.8%, which significantly exceeds the industry average of 2.1%.

To add to this impressive achievement, Chery reported in January that it hit a new global monthly sales record of 101 379 vehicles and an export record of over 50 000 units in a single month. This is the eighth month that the brand sold more than 100 000 units in a month, and it points to another record year in 2023.

Chery remains China’s most successful vehicle exporter. It has held this position for the last 25 years and aims to maintain it in the coming year with its successful Tiggo Pro range and a host of new models on the horizon.

“South Africa has made a significant contribution to Chery’s global sales success,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

We became a top 10 vehicle brand after just eight months in the country and sold over 10 000 units in the full calendar year. This is a new record for a new vehicle brand in its first year in South Africa and it supports our customer-first approach of offering exciting vehicles at affordable prices to South African customers.”

JayJay Botes, National Sales Manager for Chery says, “Our customer-centric focus is the reason our dealer footprint now spans every province in South Africa. We currently have 76 appointed dealers to better support our growing customer base and to improve accessibility to this amazing brand.”

The latest model to join the South African line-up is the Chery Tiggo 8 Pro MAX.

Fitted with a 187 kW 2-litre petrol turbo engine, the Tiggo 8 Pro MAX offers an unmatched list of specifications, including 6 airbags, a full array of Advanced Driver Assistance Systems (ADAS) that include adaptive cruise control and a luxury interior with multi-zone climate control, leather upholstery and a panoramic sunroof.

“We will soon announce the introduction of the OMODA range of vehicles, which will introduce Chery quality and performance to a whole new segment of the market. These and other innovations in our Tiggo Pro range are sure to help maintain our sales momentum in 2023,” says Liu.