C.P. Company’s New SS23 Campaign Is All About Family, Creativity and Community
Following the presentation of its recently-dropped “Metropolis Series” collection, C.P. Company has just unveiled its latest campaign for Spring/Summer 2023, and the immersive imagery looks into the topics of creativity, family, and cultural differences.
The campaign showcases classic C.P. looks which include outerwear pieces — such as lightweight raincoats — as well as a slew of accessories that approach fashion through a technically-focused lens with an assemblage of pockets, heavy-duty zippers, and of course, goggles.
Photographed by British photographer Neil Bedford, the campaign includes residents of Milan, London, New York, and Marseille, all of which come from different lines of work and various stages in their lives. For example, the shoot features Milan-based father and son, Diego, and Leo, with the latter presenting a look that combines his love for skate culture across New York, Philadelphia, and the UK.
Furthermore, British photographer and director, Gabriel Moses, is also included in the campaign. He’s spotted wearing C.P.’s 50 Tr-P jacket with a concealable hood. The jacket is crafted with a militarian fabric, while it’s also complemented with a polyurethane coating. Mixed with Kan-D — which is effectively flatted nylon — the jacket is also translucent, designed with plenty of functional pockets.
Marseille’s Louison Bahurel — who is a graphic designer by trade — is spotted in the GORE-TEX 3L Infinium Belted Coat. “As soon as I put it on, I felt comfortable and confident in my movements, there were also plenty of pockets to store my personal gear,” he said.
Rounding off the campaign, New York-based model and consultant, Sofia Pace, is included to express her love for multiculturalism across her hometown. Sporting the Kan-D jacket with a detachable hood, the garment is designed with nylon yarn — this gives its outer reflective and transparent details.
There’s plenty to digest from within the campaign visuals and the collection at large, but best of all, the stories of the individuals, which you can dive into via C.P. Company.
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