Gucci SS23: The “Twinsburg” Collection Is Simultaneously Inspired by Reflection and Individuality

Alessandro Michele presented his latest collection, “Twinsburg,” for Gucci Spring/Summer 2023, and it primarily focuses on reflection and how that intertwines with individual self-expression despite appearing the same.

The show leads with twin models matching across the runway, each a reflection of the other. The sophisticated concept was inspired by Michele’s upbringing. “I am a son of two mothers: mum Eralda and mum Giuliana,” he stated in a press release. “Two extraordinary women who made their twinship the ultimate seal of their existence. They lived in the same body. They dressed and combed their hair in the same way. They were magically mirrored. One multiplied the other. That was my world, perfectly double and doubled.”

The fashion house’s creative director added,

“Twinsburg plays this game, producing a tension in the relationship between original and copy. As if by magic, clothes duplicate. They seem to lose their status of singularity. The effect is alienating and ambiguous. Almost a rift in the idea of identity, and then, the revelation: the same clothes emanate different qualities on seemingly identical bodies. Fashion, after all, lives on serial multiplications that don’t hamper the most genuine expression of every possible individuality.”

Take a look at the “Twinsburg” collection in the video above.