Christian Cowan and Crocs Partner for Capsule Collection and Star-Studded Campaign
While Crocs is no stranger to collabs, having linked with everyone from 7-Eleven to Balenciaga, its latest venture still manages to bring something new to the table. British designer Christian Cowan brings his aesthetic to three Crocs silhouettes — the Classic Clog, Mega Crush Clog and Crocs Classic Sandal.
What really sets the partnership apart are its Jibbitz charms which can be reworn in different ways. For example, the bow Jibbitz on the Christian Cowan x Crocs Classic Sandal doubles as a hair bow and the mini Crocs Jibbitz styled on the Mega Crush Clog doubles as a necklace.
“It’s about our identity, a rebellious flamboyancy,” said designer Christian Cowan. “We wanted multi- functionality Jibbitz charms you can wear as jewelry and hair clips. Making a full look, because let’s face it, Crocs are a full look.”
Rupaul’s Drag Race stars Michelle Visage and Symone alongside Selling Sunset‘s Christine Quinn, MUA Jazelle AKA Uglyworldwide, Saturday Night Live’s Chloe Fineman, Tinashe, Daphne Groeneveld and Sonja Morgan of Real Housewives of New York City star in the campaign. A portion of the collection’s proceeds will benefit the Ali Forney Center which supports LGBTQ+ youth experiencing homelessness.
All three styles will be available via Crocs on September 28 in the US and Europe, followed by a September 29 launch in Australia and Japan.