September 20, 2022

Social Status Announces Its Nike Air Max Penny 2 “Playground” Collaboration

Regarding collaborative projects, Nike has displayed a penchant for selecting partners with authentic stories to tell. In the streetwear space, no one arguably does it better than James Whitner and his team over at The Whitaker Group, which is why the Swoosh has reprised its partnership with Social Status for another collection. To end the Summer with a bang, the duo is linking up for an Air Max Penny 2 “Playground” collaboration which is essentially a sequel to their Air Max Penny 1 capsule that released earlier in the season.

Social Status has prepared two takes of the classic hoops silhouette for this assemblage, both of which are nods to two of its original makeups. One pair is devised with a “Black/White” color palette while the other is styled with a “White/Blue” ensemble to pay homage to the legacy and heritage of Penny Hardaway. Each offering is set with premium leather uppers and come accessorized with metal hang tags and Social Status x Nike special project insignias, and they come housed within Lil Penny toy-inspired special edition shoe boxes. The “Black/White” pair is treated with pink-tinted Air units which are symbolic of children’s love for bubblegum on the playgrounds.

To accompany the announcement, Social Status has put together a short film titled after the collaboration’s namesake that tells a playful story of a 1-on-1 basketball matchup between a young James and Dez. The piece is directed by the Turner Brothers — Julien and Justen Turner — and features comedic performances by comedian Lou Young and a returning cast of young actors.

The The Social Status x Air Penny 2 “Playground” in “Black/White” launches first and will be available via local in-store raffles at every Whitaker Group store, a General Raffle on the Social Status’ website and a TWG Discord Member-Only Draw all opening on September 20. Release info for the white iteration is expected to be announced at a later date.

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