PUMA’S RIDER FV SNEAKER IS AN UPGRADED CLASSIC, INSPIRED BY THE PUMA ARCHIVE
Designed around the concept of future vintage, the PUMA Rider Future Vintage (FV) pays respect to the past, drawing inspiration from several of PUMA’s storied, archival models. This new silhouette combines classic details with modern design elements, creating a fusion of the past and present.
During the running boom of the 1980s, PUMA ushered in a new era of casual jogging shoes like the Fast Rider and Easy Rider. In 2019, PUMA evoked these vintage silhouettes to create the redesigned Rider sneaker, conceived with ’80s design cues at the forefront. Now, PUMA takes the next leap forward in the brand’s running genealogy with the Rider FV.
The PUMA Rider FV is locked down by a markedly modern shape and construction, balanced with conventional materials that are arranged to create a new interpretation of PUMA’s famous Formstrip. Mixed textiles like suede and tumbled-grain synthetic leather comprise the upper, which rests on a re-worked tooling that features a dynamic and progressive shape, as well as a new TPU heel counter.
The shoe’s undercarriage features a studded pattern for extra grip, which takes cues from PUMA’s automotive-inspired Federbein tread from the late ‘70s and early ‘80s.
The inaugural PUMA Rider FV is available in two colour variations for men – The Biscay Green-Vibrant Orange as well as the Nimbus Cloud-Quarry option. Women can choose between the PUMA White-Elektro Purple or the PUMA White-Lavender Fog colourway.
The PUMA Rider FV is available from PUMA.com, PUMA Retail stores, sportscene, Side Step, Shesha, Superbalist, The Cross Trainer, with a retail price starting from R 1899.
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