Acne Studios Introduces Its First Personalized Denim Range
Acne Studios is allowing customers to add a personal touch to its classic denim, offering its first-ever range of customizable pieces.
The Swedish brand’s most iconic styles are getting an update with symbols, letters and numbers created specifically for this launch. Arriving in a variety of washes, vintage five-pocket jean styles like the Mece, 2002, 1996 and 2021M, as well as the Morris Jacket, can be personalized with motifs in six different colored threads. Each piece can be designed with four characters or three letters with a symbol.
In celebration of the launch, Acne has tapped model Lily McMenamy, shot by photographer Thistle Brown, in a campaign inspired by the ’70s and bodypaint.
Peep the campaign via the gallery above. The denim range is customizable online at Acne Studios’ web store, with 60 pieces captured in the campaign available at select stores.
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