June 20, 2022

NOAH x adidas Originals Reunite for SS22 Collaboration

NOAH’s low-key adidas collaborations are a satisfying balm to the churn and burn of so many other streetwear team-ups. Hyped sneakers there and instantly sold-out drops there: isn’t it all so exhausting?

NOAH & adidas’ partnership, by contrast, focuses on lesser-known and relatively understated footwear models that are nowhere near as flashy as the stuff remixed by most other adidas’ collaborators.

For instance, in 2021, NOAH redeveloped the Probound basketball shoe and it took on the old-school SL72 the year prior.

Launching on NOAH’s website on June 23, the latest round of NOAH x adidas items appears to include a tailored track suit and collaborative Superstar (?) sneakers, if the teaser imagery is to be believed.

If NOAH’s latest adidas shoe really is a Superstar, it’ll denote the rare time that NOAH’s working on a shoe of relative fame.

As mentioned earlier, its previous adidas link-ups have rarely ever delivered anything more famous than the Gazelle and the Superstar, a perennial adidas best-seller, is a big step up.

What with all the big adidas collabs these days — adiGucci, Balenciagadidas — NOAH’s quieter approach is a refreshing contrast.

NOAH’s new take on the tracksuit does appear to riff on a similar sense of suiting as the adidas x Gucci collection, though it’ll obviously be that much more attainable pricewise.

This all follows the strong series of collaborations that’ve peppered NOAH’s Spring/Summer 2022 collection, including team-ups with Jimi Hendrix, Popeye, and Vans.

Should NOAH actually be transforming the humbly inimitable adidas Superstar this go-round, it’s a suitably big swing to end the season on.

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