June 1, 2022

Take an Official Look at the Bryant Giles x New Balance 2002R

There’s no better time than now to be a fan of New Balance. With Teddy Santis at the helm, the brand is undergoing a renaissance of sorts, with release after release flying off (virtual) shelves and touching down on the secondary market in the blink of an eye.

With the enormous cult popularity of Aime Leon Dore, it’s no surprise that Santis’ efforts have been met with such welcoming arms and large demand, especially given how strong ALD x New Balance collabs have been and continue to be.

There’s a whole host of NB 991s yet to come under Santis’ creative direction, and with each tease, anticipation only builds further beyond fever pitch. Currently, we’re awaiting a two-piece of 991s, which will undoubtedly pave the way for a summer-long run of release.

Although 990s are more than deserving of all of the attention and credit they receive, over the past year or two, the 2002R has risen the ranks to become one of the brand’s most popular silhouettes.

There’s no questioning that the “Protection Pack” played a huge role in ensuring the silhouette’s popularity, so much so that it garnered a sequel – clearly, the sneaker’s layered construction is extremely desirable.

For its latest release, artist Bryant Giles steps into the light, taking the 2002R as a canvas for a full-bodied makeover. Comprising an olive green canvas upper, the sneaker features embroidered drawings in a variety of colors, including yellow and pink.

Frayed edges, velcro patch branding, and “What Now?” typography stitched at the heel complete the look.

Take an official look at the Bryant Giles x new Balance 2002R above, look for the pairs to release later this month at the New Balance website and select retailers.

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