Daily Paper and Beats Unite for ’90s Graffiti-Inspired Studio Buds
Daily Paper continues to unite global communities through style, sound, and cultural heritage with the launch of its first full collaboration with Beats, enlisting Unknown T to celebrate what it means to be “Connected Through Sound.”
Few brands within the sphere of fashion can boast the cultural understanding so core to Daily Paper’s operations and community – an understanding that made the team natural partners to the late Virgil Abloh as they came together to launch Ghana’s Freedom Skate Park.
This unique understanding and close alignment with the movements, communities, and cultures that are so engrained in the African diaspora has catapulted Daily Paper forward, becoming one of the most celebrated, relevant, and respected black brands.
Speaking on this close connection, DP co-founder Abderrahmane said:
“Different creative scenes and cultures around the world have always inspired us in our work. Through having collaborations across the globe, we can connect communities and people across borders through a global language of music, sports, or art. We’re third-culture kids, so we’ve always lived in between cultures and places, which has shaped us and is the base of the brand. Collaborating with innovators and creatives in Africa, the Caribbean, and diasporas beyond has allowed us to bring communities together.”
The latest project to launch sees Daily Paper tap into the world of Beats alongside one of the UK’s most exciting musical talents, Unknown T.
If you’re unfamiliar with Unknown T, get to know. Ever since the release of his smash hit “Homerton B” back in 2018, it’s been hard to escape the artist’s hard-hitting sounds.
Silencing any doubters with the launch of his debut album Rise Above Hate in 2020 and the 2021 follow-up, Adolescence, the artist’s trajectory has seen his presence rising on the global stage, making him a natural fit as the face of the Daily Paper x Beats campaign.
“I’m gassed to be the face of this campaign, Daily Paper is a brand that came up from nothing and has been a part of my journey from the start. We all know Beats was created by a legend, and so to see the two brands come up and come together is sick.” says Unknown T.
Inspired by Daily Paper’s Spring/Summer 2022 collection, which holds deep roots in Hip Hop culture, the collaboration offers up a unique set of Beats Studio Buds.
The Active Noise Cancellation-equipped wireless buds come rendered in white, featuring Daily Paper’s iconic shield logo, and live inside a case dressed in logo graphics borrowed directly from the SS22 apparel line-up.
Speaking further on DP’s alignment with Beats, Abderrahmane said: “Music is an essential part of our brand identity, so it makes perfect sense to team up with Beats as the next step in our journey.
Music flows through everything that we do, from offering talent a platform to showcase their talent to hosting events where our community comes together to share their love of music.”
While you wait for the Daily Paper x Beats Studio Buds to launch on May 26 via Daily Paper’s online and flagship stores, view the full campaign film featuring Unknown T above.
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