Zara Teams Up With Rhuigi Villaseñor of RHUDE for Latest Collab

Titled “RHU” — short for “Redesigning Human Uniform” — the line breaks boundaries in menswear, fusing sportswear, luxury and streetwear together, as described in a press release. “I’ve always felt a strong affinity for creating well-made products that are not defined by price,” Villaseñor explained the reasoning behind partnering with Zara.

“The successor of athleisure is going to be a style of dressing where all the existing genres are broken down and mixed to shape something much more eclectically individual. This ‘RHU’ collection is my expression of that — of open-source, democratic sportswear.” He continued: “‘Redesigning Human Uniform’ is about evolving towards a new inclusive expression of sportswear that’s inspired by spirit and is accessible to all. And I can’t think of a better company to have partnered with in building this project than Zara.”