adidas Reworks Juventus’ Signature Stripes for 2022/23 Home Jersey
Once again playing with the dynamics of the club’s traditional stripe setup, adidas unveil the Juventus 22/23 home shirt, which sees many small triangles combining to create a revamped version of the Bianconeri’s classic look.
Adidas and Juventus have a well-established relationship, which spans back to 2015. And with the current deal set to run until 2027, we’ve got plenty more to come. First up, following what has been a disappointing campaign for the Old Lady that has seen them trophyless for the first time since 2011, attention turns to next season, with a progressive new design on the club’s classic home shirt look. Continuing its legacy of constant reinvention, the classic black and white stripes are reimagined with a new graphic element to represent the magic of Allianz stadium.
Since the team’s move to the stadium in 2011, fans have enjoyed countless moments of magic at the venue. For this season, in a new dynamic interpretation of the club’s identity, the jersey draws inspiration from the five triangles of the star as symbol of magic, creating a new visual icon. Even the ‘Jeep’ sponsor is getting in on the act as well, with a lightning graphic striking throughout, differentiating it from what’s come before and adding a little something extra to the design.
Marco Omiccioli, Senior Designer, adidas said:
“Juventus is a club famed for its traditions, but also for being bold and progressive. With this kit we wanted to pay respect to the proud history of the club whilst bringing a new and unique element that unites the club’s community with a subtle reference to its home.”
The 2022/23 home kit is available now via the Juventus store, adidas web store and select stockists, with a wider release set to follow on May 27. Juventus are due to wear the new home jersey on May 14.