April 15, 2022

GOAT Announces Multi-Year Deal to Become Paris Saint-Germain’s Offcial Sleeve Partner

The world’s most stylish football club, Paris Saint-Germain is preparing to enter its next phase, forging a brand new partnership with global lifestyle platform, GOAT.

Welcome news for fans of fashion and sport the world over, GOAT is set to become PSG’s official sleeve partner, meaning that their presence will be seen on the club’s men’s first team kits, including match, training and warm-up apparel beginning July 22 this year. The partnership will also go beyond the pitch, with future initiatives to be expected by way of first-of-their-kind experiences up on GOAT, where among other things, you can shop a dedicated Paris Saint-Germain selection. You might even spot PSG stars Messi, Mbappé and Neymar!

Marc Armstrong, Paris Saint-Germain Chief Partnerships Officer said, ‘We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys. GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.’

‘We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world,’ Eddy Lu, co-founder and CEO of GOAT Group said. ‘This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.’

To launch, a curated Paris Saint-Germain experience will be set up on GOAT, where you can shop team apparel, along with handpicked items from the past, present and future.

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