A$AP Rocky Wants to “Press the Reset Button” for PUMA and Formula 1
PUMA have an abundance of sporting ties, but Formula 1 takes pole position in the eyes of the Big Cat. Their first taste of the pinnacle of motorsport was back in the halcyonic yet dangerous days of 1984. This period in the 80s was a far cry from F1 in 2023, as there was no […]
The History of the New Balance 550
Designed by the mercurial Steven Smith, the New Balance 550 had an all-too-brief career in the late 80s before it flamed out and disappeared for three decades. Thanks to Teddy Santis – the all-conquering design don at Aimé Leon Dore who spied the model in a vintage catalogue – the recent retro
Masters of Their Craft: 10 Years of Tom Sachs and Nike’s NikeCraft Partnership
Tom Sachs is one of the most famous and influential contemporary artists in the world today, known for his fascination with outer space and NASA, his playful-yet-impactful critiques of consumer culture, his bricolage-style practice and, of course, his NikeCraft efforts with Nike. 2022 marks 10 years
Reebok Revive Legendary ‘Life Is Not A Spectator Sport’ Mantra as a Call to Action
Reebok have gone back into their archive and refreshed a legendary mantra that still rings true today. In 2022, ‘Life Is Not A Spectator Sport’ transcends its imperative athletic origins and enforces the idea of active and passionate participation in all facets of modern living. The revival of t
