Jack Grealish introduces Forever Palermo campaign
PUMA introduces the first-ever Palermo campaign, starring Jack Grealish, the beloved Manchester City midfield playmaker, upstart, and style icon. Embracing an effortless Italian-style philosophy while bringing together past and present football DNA, the campaign features Grealish putting his own spi
PUMA and Mamelodi Sundowns unveil African Dawn kit
Global sports company PUMA and 13 times league champions Mamelodi Sundowns Football Club (MSFC) have launched the African Dawn kit. The team will use the kit in the inaugural African Football League with matches starting this weekend with Mamelodi Sundowns kicking off their campaign on Saturday
Louis Vuitton Delivers Dynamic Winter 2023 Ski Collection
Louis Vuitton is prepping to hit the slopes for the Winter 2023 season, with the launch of its all-new skiwear collection. The range, which includes a bevy of performance pieces and aprés ski silhouettes, enlists innovative technical materials across ready-to-wear, leather goods, shoes and accessor
Daily Paper Preps for the Seasons’ Best Moments With FW23 Holiday Collection
Jefferson Osei, Abderrahmane Trabsini and Hussein Suleiman’s label, Daily Paper, has been staying busy. Earlier this summer, the brand designed custom CREW uniforms and costumes for Beyoncé’s Renaissance World Tour alongside its Fall/Winter 2023 drops this past August and September. Now the bra
Reebok Announces Shaquille O’Neal as President of Basketball
Reebok has officially made the global, irreverent sports icon and long-time supporter, Shaquille O’Neal its official President of Basketball. As head of Reebok Basketball, Shaq will be bringing his expertise in the sport to drive Reebok’s long-term strategy to re-emerge into the sport and perfor
PLEASURES and PUMA Party In the Desert for Second Collaboration
Los Angeles-based streetwear brand PLEASURES joined PUMA earlier this summer to deliver a retro-inspired VELOPHASIS collaboration. For their second partnership, the duo heads to the desert for a rave-ready offering to dance the night away. PLEASURES and PUMA blend sportswear with technical elements
PUMA and STAPLE unveil East West Ivy Collection
PUMA and STAPLE continue their collaboration with the “East West Ivy” collection, which explores Asian American culture through the lens of 1960s collegiate style trends. During this era, many fashion trends were inspired by the preppy collegiate style of US coastal universities – includi
Make A Splash in BIRKENSTOCK EVA sandals
BIRKENSTOCK offers a sun-sational collection of lightweight, summer-ready sandals with its newest EVA collection. Modelled on the cork original with shock-absorbing, waterproof features, these sandals make for the ultimate everyday, everywhere footwear. From as early as 1774, BIRKENSTOCK recognise
Drake Delivers an Elevated Version of His Early Catalog on ‘For All the Dogs’
Drake has dropped off his highly-anticipated eight studio album, For All the Dogs. Clocking in at approximately an hour and 30 minutes, the 23-track record features guest appearances from Bad Bunny, 21 Savage, Teezo Touchdown, J. Cole, Yeat, SZA, PARTYNEXTDOOR, Chief Keef, Sexxy Red, Lil Yachty and
The Patta x FC Barcelona x Nike Collection Outlines the Future of Football
Nike and FC Barcelona share a lengthy history, supporting the Spanish football club season after season. Following news of the Patta x Nike Air Max Plus “FC Barcelona,” the trio are coming together for an extended apparel range. It celebrates the beating passion of international football fans, o